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Bet365 Esports Betting In New Jersey

A long-term agreement between online sports betting site Bet365 and Sports Information Services (SIS) to access the latter’s suite of competitive esports gaming products. 

With this pact, SIS has become New Jersey’s first-ever non-tournament esports provider  The first SIS game to be launched on the Bet365 site will be Ebasketball. The games are contested by SIS-employed gamers at their studios in Milton Keynes in the United Kingdom. Worldwide, SIS works with more than 400 operators in 50 different countries. All games are overseen by licensed ESIC referees.

The SIS H2H Gaming League is currently playing host to in excess of 150,000 events per year. 

“We have made good progress to date in the U.S with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market,” Richard Ames, CEO of SIS and president of SIS content services, said in a statement. “We believe our end-to-end competitive gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering.”

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​​The deal in New Jersey with SIS gives bet365 access to their ultra-low (sub-second) latency live streaming, with visible ESIC-trained integrity referees for every game, and live caster commentary, supported with on-screen graphics, including unique betting prompts such as form, players stats and results. The highly competitive match-ups take place in the SIS UK-based secure self-contained gaming studios.

“The United States is the second largest esports market and fastest growing sports betting market in the world,” Michelle Fischer, vice president, SIS content services, said in a statement. “We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.” 

Esports are among the fastest-growing sports in the world. Estimates are that there are over 270 million casual viewers of esports in the world. That number is projected to grow to in excess of 320 million by 2025.

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